Ritual drives +14% incrementality with CommerceIQ Retail Media Management
The Customer
Ritual
A leading health brand, growing its business on Amazon.
The Challenge
Ritual had been running Amazon campaigns with another retail media tool that focused primarily on ROAS. On paper, the numbers looked healthy. But the approach wasn’t delivering true revenue impact.
The Results
Within one month, Ritual saw a clear difference in how its advertising contributed to the business.
Since we’ve implemented iROAS optimization with CommerceIQ we saw a +14% incrementality lift in one month. Can’t wait to see what the rest of the year holds.
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