How Newell Brands is winning the AI-powered digital shelf with Content Agent.
The Customer
Newell Brands
Home to more than 50 iconic brands, including Sharpie, Rubbermaid, Graco, Coleman and Yankee Candle.
The Challenge
Managing content at enterprise scale meant that even a single product update could take 30 minutes or more and move through PIM systems, retailer PDPs, brand stakeholders, and review workflows. Teams could focus only on the top 20% of the catalog, leaving the remaining 80% underserved and under-optimized.
30+ minutes for a single product content update- Thousands of SKUs across hundreds of retailers
- Only the top 20% of the catalog could receive consistent attention
The Solution
CommerceIQ Content Agent
CommerceIQ’s Content Agent changed that equation entirely. Built collaboratively with Newell’s team, including a forward-deployed engineer working on-site at Newell’s Hoboken offices, the agent automates the end-to-end PDP compliance and optimization workflow.
- Continuously scan product pages for content gaps and compliance issues
- Prioritize recommendations for approval and syndication
- Run end-to-end PDP compliance and optimization across the catalog
The Results
Newell achieved 100% PIM compliance across its catalog and a 40x improvement in time savings. The team now delivers consistent execution across the full portfolio, not only the priority tier, while shifting time toward content quality and conversion.
Up-to-date, relevant content impacts not only how our brands show up, but also conversion.
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